The name, seal and identifying marks of the Ohio State University denote a tradition of growth and excellence, combined with an unending school spirit. Ohio State has one of the largest alumni associations and single-campus enrollments in the nation. The registered marks of the Ohio State University are among the most popular collegiate emblems nationwide.

The Office of Trademark & Licensing Services was established in 1982 to control, protect and license the university name and identifying marks on commercial products. The primary function was to register the trademarks and license the use of Ohio State trademarks on products for public consumption.

Since that time, the office has evolved, and is now the campus contact responsible for the use of the Ohio State brand on products and services; university promotions and advertising; sponsorships; affinity programs; and enforcement of the brand.